Episode One

Viewers drawn to Desperate Romantics

22 July, 2009 | By Jon Rogers

Viewers were seduced by the first episode of BBC2’s new art-inspired drama Desperate Romantics with 2.5m (15% share) watching at 9pm last night.

The opening hour-long show about the Pre-Raphaelite Brotherhood started with an impressive 2.7m (12.3%) but saw its audience slowly decline whilst it was on air to 2.3m (10.5%).

The show was also a big attraction for upmarket viewers with a sizeable 61.8% of those watching ABC1s. The show also appealed to women with females making up 58.2% of the audience. Younger viewers really weren’t impressed though as just 9.4% of the audience were aged between 16 and 34.

BBC2 has only had one more popular drama so far this year with Margaret on 26 February picking up 2.6m (12%) also in a 9pm slot.

Original article here.